For Mark Cuban, piping down isn't an easy task.
I should know, I've worked for him and then followed him since the start. His energy and enthusiasm attracts others into the world and propels the energy ball forward: broadcast.com, HDnet, Dallas Mavericks, etc.
But, in the case of his NBA franchise, he realized that there's only so much his enthusiasm can add to the mix. Rewind to 2006, when Cuban famously appeared on a late night talk show to guarantee the Mavs first championship. Then, when the series unraveled and the Heat came from behind to win, all eyes were on Cuban. The players and fans, no doubt, wished he hadn't have "jinxed" them and/or motivated the Heat with his appearance.
So, this year, when the Mavs started their playoff run, Cuban stopped talking to the everyone about the team and its prospects. He let Dirk and gang do the talking with the basketball. He stopped blogging at Blog Maverick in mid-April. His Tweets and Facebook posts slowed down to a crawl, only addressing HDnet issues and such (a few Go Mavs, but that's it).
He was noticeably absent from the usual media storm around the Western Finals as well as the NBA Finals. Only in game six, when victory was at hand, did cameras and commentators focus on him. It's as if he hired a reverse PR agent to prevent coverage of his personality during the playoffs. I wouldn't put it past him, he's that wicked smart.
Even in accepting the trophy, Cuban was a class act of an owner. He insisted that Don Carter, the founder of the Mavericks, touch the trophy first. When asked on the podium why he stayed so quiet during the playoffs, he deflected the question, telling Coach Carlisle to "get his butt over here" to talk to the mic. Today, he's back on form, talking to the world about his championship experience and feelings.
Did his absence move the needle? Who will ever know, as it's an intangible that's hard to measure or even proxy. IMHO, his actions could only have helped. The media attention was on Dirk, the team-you-love-to-hate and ... the game of basketball! All the media distractions during the finals focused on LeBron-isms, not Cuban. The heat was on the Heat.
This is a lesson for all company founders and/or owners. Stay out of the picture so your team (that you built) can finish the game. Don't jinx them during the sprint with media blitzes, glitzy appearances at client meetings or events or social media musings about your impending win (John Mackey of Whole Foods can attest to this RE Wild Oats). Just let the team play or as one VP at Oracle liked to say, "ignore me as required to get things done."
For some founder/owners, you should take a permanent vacation from being the focal point of your 'franchise.' Check yourself RIGHT NOW if you are playing Steve Jobs on every new product, program, event or customer meeting. If you are just air, then breeze in during victory laps. Focus your energy on Talent, Product Quality and Vision. Work in the background, like an operating system.
Follow Mark's lead and be behind-the-scene support, unless you are truly convinced that your ubiquity adds value either financially or psychologically. I've worked at a few companies where the founder or owner's presence diverts the perceived authority inappropriately - turning a non day to day player in the quarterback of sorts.
PS - For the star players of the bizworld, let the NBA finals teach you another lesson: Don't Whine Like Queen Lebron. He really sunk to a new low today, when he informed his detractors that they would still wake up tomorrow with a lesser life than he, which makes him Marie Antionette like (let them eat cake) than Michael Jordan ish. MJ would have just admitted he didn't do his job, and ask for the detractors to reconsider him based on his court performance.
Picture source Wilfredo Lee, Associated Press via Desert News - read the article: Mark Cuban's lips unzipped, he remained somewhat humble
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