On Saturday night, Anthony showed me a video on YouTube he'd heard about that day.
It wasn't anything spectacular, just a double rainbow. The shot was shaky, and the focus jumped around a little. It was a nice video of a double rainbow, but we've seen these nature shots before. At the time, the two minute video had over 2.5 million views -- why?
The voice over. The guy that shot it obviously had never seen a live double rainbow and was inspired to see it near his campsite in Yosemite. He was over come with emotion, and gushed/cried and sobbed for two minutes as he took the shot. It is both funny and disturbing at the same time. What is he seeing that's giving him a religious experience?
The video's distribution is fueled by raw emotion. Unedited, sincere, raw emotions.
There are over 10,000 comments to this video and it's a viral sensation at this point. It's clear that it's authentic and not staged, like a pratfall or 'wanne-be-on-TV' video. You can't make this stuff up.
But you CAN learn from it. Let your emotions out, even the ones that are personal to you. If it becomes part of your expression, you'll attract more into your life because raw emotion draw us in. I'm not suggested to weep openly at a sunrise, but learn from this video's success that emotion beats promotion in marketing every time.
Two days later, the view count is above 3 million and rising! Watch it until the end, it just gets funnier as it goes along.
Tim,
I saw this earlier this week but didn't watch all the way through - thanks for sharing this because now I have!
Scott
Posted by: Scott Gould | July 13, 2010 at 10:00 AM