John Moore on social media for business

Yesterday, I had a quick talk with former Starbucks exec John Moore (Brand Autopsy).  

His message for the crowd was great: If you a little company, act big.  If you are a big company, act little. Before he spoke, I asked him what advice he'd give a (big) company that's ready to finally "take the dive" into social media.  His point of view is very actionable, and in a future post, I'll illustrate how a super-big company followed it to a tee. 

2:00 Video Interview: John Moore's social media advice for business 

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Social media is critical to the success of today’s businesses. We really can’t deny the fact that businesses are testing out Twitter and other social networking sites as part of their steps into the social media landscape.