Sanders Says: Corporate Social Responsibility Is Dead

September 18, 2009

Corporate Social Responsibility Is Dead

Yesterday, Ad Age's Good Works blog posted an essay I wrote provocatively titled: Corporate Social Responsibility Is Dead.

The article is aimed at marketing professionals with a simple message: Don't do the right thing because you have to -- Do great things (as a company) because you "get to".

Read: CSR is dead

It's not too late to get involved in the Twitter raffle for my book relaunch!

Sep 18, 2009 6:37:44 AM

1 Comment

Tim, this is why people follow you and you remain true to form. Your continued push to do the right thing is inspiring but in reality why is it that people need to be told this. Doing the right thing is good for everyone and with that one common cause things will improve in all aspects of your life, including financially if that is what drives you.

Keep it up Tim and we'll keep following...

Posted by: brian Allman | September 18, 2009 at 11:19 AM

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I challenge YOU to start it back up Here's my manifesto on "the end of the recession." Besides selling books and raising money for NAUDL, my relaunch promotion is aimed at inspiring people just like you to get back to big-thinking and long-living. Please forward this video to...

Oh hush your mouth! Over the last few weeks, three high profile people have failed to shut their mouth -- and landed in hot water as a result! Joe Wilson ("You Lie!"), Serena Williams ("I will shove this ball down your throat!") and Kayne...