June 02, 2014
I'm writing a new book on creativity in the sales process. Its premise is that in today's business environment, it's getting complicated to get good deals done. Standard approaches or tactics aren't working. This is why creativity is needed in deal making and sales.
While the book will share some of my personal experiences, it will mostly feature profiles of creative sales geniuses. They have exhibited the tendency to employ creative thinking to move the deal forward.
Right now, I'm looking for sales genius nominations from buyers. You've purchased products and services for your company, and along the way, encountered a highly creative sales genius. By creative, I mean that he or she has comes up with ideas/solutions that are unexpected, but appropriate to the situation.
As a buyer, you encounter all types: Interrupters, Reminders, Power Pointers, Hasslers, Listeners, etc. But the sales genius left an impression on you that still lingers (in a good way). The genius took a novel path to get to you. The way he presented his product/service was visual, impactful and armed you to sell it forward. He inspired you to think creatively as well, especially when you encountered internal problems trying to get the deal finished.
If you've bought from a sales genius, I'd love to interview you! I'm happy to give you a gift certificate as a token of my appreciation. Also, if I feature your nomination, it will likely be a big promotional boost for him or her as well.
Send me an email if you have a story to share. You'll be paying it forward.Tweet