March 18, 2014
This note is for generous networkers that like to use email to glue together people that should meet. In my first book, Love is the Killer App, I call this the 3-Way-Email technique. It helps networkers make more connections than they can by arranging conference calls or meetings.
Over the last decade I've been on both ends of this treatment. Sometimes I'm the person emailing two or more people to connect them and more recently, I've been the beneficiary of someone helping me out over email. It's given me a bird's eye view of what works and doesn't work with this technique. While email intros are fast, most of them end up treated like spam.
In most cases, unless the networker writes a very good email to introduce everyone...nothing happens. This is especially true when a PowerPerson is introduced via email to a ProspectivePartner. Unless the networker originating this connection sells the PowerPerson on replying, the email is usually ignored or deleted. The ProspectivePartner sometimes replies-to-all with a "thank you" and then suggests that a call be set up. But again, if the sales job to the PowerPerson is weak, nothing happens. That's even true when the networker and the PowerPerson are good friends or close business associates.
Here's a better way to use email to connect two or more people, especially with one or more of them are very busy or in high demand:
Here's an example:
Subject: Introducing Mark Carter to John Chen to create the ultimate ChiTown BizGame!
Body of email:
Mark, by way of email, meet John Chen AKA "Big Kid". He's an expert in the area of team building through gamification and well connected in Seattle. He's also fun, creative and gets things done. I told him about you, and what you are accomplishing in Chicagoland, and he wants to meet you. PS - both of you are heavily involved in your regional MPI chapters, so you have lots to talk about.
John, by way of email, meet Mark Carter AKA CarterOfChicago. He's one of the biggest people/opportunity connectors in the area and a true Lovecat as well. He's well connected with several companies that might love your game tech as well as your personality. Follow up with him and setup a call to get to know each other.
I think the two of you might open up a new market for gamification of team-building. I also think you'll likely spark a friendship. You know I don't make these intros often, so consider it a call to action!Tweet