November 02, 2012
Why? Style + Substance. Hard to find in any professional book, but comes in spades in the highly readable think piece. These cats have words that sing like my favorite reads such as The Purple Cow or ReWork. (Sorry, no more links in my blog posts, they are shiny objects that will distract you. I'll have references links at the end...so keep reading.)
The book will help you understand how vital strategic content is to the modern marketer. If you don't deeply connect with people, you'll ship words that no one cares about (or reads). If you make a difference via your content, it will spread like all treasures do online. This sounds straightforward, but Brogan and Smith's intricate advice proves how treacherous it can be - and why you need to read this book right away.
While many "social media" books focus on the platforms, tools and (spammy) tactics it takes to build a 'following,' this book centers on what really matters...content that works. What I took away from the book, was that we need to become purposeful and masterful at connecting with people, especially with the media we create and the words we share. Figure this out, and you'll rock the next wave of social, regardless of what form it may come in.
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