Sanders Says - Why Love Is The Most Powerful Force In Business

February 14, 2011

Why Love Is The Most Powerful Force In Business

Nine years ago today I published Love Is The Killer App.

A few weeks prior, Fast Company ran a cover story excerpt from the book, leading with this line: "The most powerful force in business isn't greed, fear or even the raw energy of unbridled competition. The most powerful force in business is Love. It's what will help your company grow and become stronger. It's what will propel your career forward."

Today I believe that statement more than ever. The downfall of shark companies, moguls and take-no-prisoners bizfolk prove my point. If you want your success to last, build it on the platform of BizLove. Promote success in all those you do business with - treat your employees and customers like you'd treat your family. Why? People reciprocate and give back Love. It's how we are built as beings. In certain cases, fear or suffering trigger non-reciprocity...which can result in greed, evil or deception. But those cases are very rare, once your ego let's go of them.

How do we Love people at work? We share our intangibles: Knowledge, Network and Compassion. We learn from sharing, and refine our ability to find synergy in others: Where reciprocity truly spins up relationships into career-changing opportunities. Or as I say in the book, Nice Smart People Succeed.

For more on this, check out the video Adrian Smith (Yahoo Alum) produced at Stacey's bookstore in SF way back in 2001: Tim Sanders on Love Is The Killer App

Love Is The Killer App from Tim Sanders on Vimeo.

Posted at 10:16 AM in Business Effectiveness , Leadership | Permalink | Comments (3) | TrackBack (0)

Comments

Good post. Indeed, love plays a great role in everything that a person does, as well as in business. This site is also informative about business: http://bestmerchantaccountsite.com/. Check it out.

Thanks for sharing this. Keep it up.

Posted by: Araceli Sims | September 08, 2011 at 07:24 AM

I agree too. Love is the true driver of all things it can even move mountains. When it comes to business it is also love and compassion that put it on top. When work relation is harmonious then the business flows the same too. It’s like a merchant putting no greed on granting loans to people that makes his business still running today unlike others that are prosecuted by their unlawful ways.

Posted by: John Lair | February 20, 2011 at 10:24 PM

I agree. Love is important when dealing business to be more successful.

Posted by: ttv | February 17, 2011 at 05:06 AM