Sanders Says - Is your company Facebook worthy?

March 31, 2010

Is your company Facebook worthy?

There's a war for talent coming, and the companies that win it will have a social value proposition to offer hi-potential candidates. These companies will have an outstanding quality, social and financial reputation. Their employees would be proud to list them as their employer on a social networking site - even fanning the corporate public page and using the company logo.

In the near future, we'll see a big shortage of high skill talent in a variety of areas from computer sciences to health care to sales management and beyond. The 1999 McKinsey study (The War For Talent) explains why - it's a demographics phenom driven by declining birth rates in Gen X, Y and Millenials.

A follow up study found that the condition was actually escalating. As companies grabble for talent in this new world, the financial comp plan won't be enough to win over the bold and smart. They are young, socially aware and highly networked - all bad things for companies that have a weak reputation or a non-existent mission of value.

Here's a video clip from my keynote speech at MPI's convention in Houston in 2008. I've been booked several times since then to speak to companies about the primacy of employership/social responsibility branding as part of the talent acquisition process.

Video: Is Your Company Facebook Worthy?