November 12, 2009

Is your experience attractive?

Last year, I gave a talk at Best Western's annual conference for hotel managers.  

I shared advice on how to differentiate during these times.  It came from the late great Stanley Marcus Jr. It's good advice for anyone in business: The customer has an experience when they do business with you. Make it attractive.  This can go even further than discounting or squeezing! 

Make Your Experience Attractive


Posted at 1:08 PM in Business Effectiveness  |  Permalink  |  Comments (0)  |  TrackBack (0)

Comments

Post a comment

If you have a TypeKey or TypePad account, please Sign In