Tim Sanders: People-Centric Business Expert
August 21, 2008
What is wrong with this picture???
Here's a great example of a product paradox: This is a set of packaging cutters that are designed to "open anything". In this world of hard plastic packaging, this tool can save you from cutting yourself with a knife or underpowered scissors.
Here's the flaw in this company's strategery: You need a pair to open the packaging on this pair. That's right, they forgot to make it easy open!
NOTE: Make sure your product doesn't create the very problem it purports to solve.
Comments
This is absolutely classic! Hmmm... I think I'll open this pair of scissors with... let me think... I got it... a different pair of scissors! Great Observation.
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> Here's a great example of a product paradox: This is a set of packaging cutters that are designed to "open anything".
Not exactly. The tool is designed to "open anything" from the time on you are using it.
Not before.
> Here's the flaw in this company's strategery: You need a pair to open the packaging on this pair.
That's no flaw. It's a intended reinforcement to demsontrate the customer the need for the tool. And that this will be the last time of nuisance.
Well done, product designer.
Posted by: Johann Schmidt | November 04, 2009 at 03:03 AM