March 24, 2008
I was returning my Netflix movies the other day, and a thought occurred to me: In five years, I will delete a movie after watching it, instead of returning it. Netflix better be working around the clock on the download business, or I’m shorting the stock.
The world is going digital and physical items are on their way out.
This goes for you too. How much of your value lies in the physical? As a content creator, I'm working on products such as DVDs that require no presence (travel) on my part. But that's not good enough for the high-shipping cost and eco-sensitive future -- I must digitize myself. I must offer my value via the Internet or phone. So, over the next few years, I must capture, digitize, protect and deliver my business value.
How can you digitize yourself or your business? Can you create information products? Can you transform your facetime business to a phone or chat business? The more you stretch to find answers for this, the more likely you will remain relevant in the future.
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