February 11, 2008
I have a fool-proof plan to WOW your business partners this Valentine's Day.
From your best customer to your favorite employee, you can get serious brownie points with a little time and money. When you were younger, you made mix-tapes for your friends and family. They reflected the music the two of you shared in common or gave you opportunity to introduce them to new music.
Here's how you bring this into the 21st century:
1. Pick a list of six people you do business with that you want to give a V-Day gift to.
2. Call or email them to find out which type of music they like.
3. Buy six IPOD 1Gig Shuffle players
4. When you get them, load them up with music based on your first step.
5. Wrap it up, with a handwritten card and deliver it to them.
I've done this dozens of times and it always thrills people. No one has too many IPODs, and the new shuffle is portable and has no moving parts (so you can take it to the beach). Your recipients can also delete what you put on there and load their own later.
If you have time, try this out. Otherwise, stock up on these shuffles and use them to say thank you to people that have done extraordinary things for you.